The Team

Joshua Williams
Creative Director

Joshua is the Creative Director of Williams Creatives, having founded the company in 2018 to spearhead his innovative original play ‘On the Surface, We Smile.’  Since then he has gathered a team of highly skilled people in order to continue doing the things they love. A writer, actor, singer and director, Joshua is currently working on his next original play What Did You Wish For? Set to debut in 2021.


Sharon Brown
Deputy Creative Director

Sharon is the Deputy Creative Director for Williams Creatives and has been working with the company since it started back in November 2018. Sharon brings a wealth of experience to our company, having been a choir singer and an accomplished actor featuring in shows such as ‘A Christmas Carol,’ ‘The Tempest’ and ‘On the Surface, We Smile’ as well as making her musical theatre debut in ‘Miscast: the Musical Cabaret.’


Creative Leads

Sue Franks
Creative Lead – Support

Sue is the Creative Lead for Williams Creatives Support Team, having joined our team in February 2020. Sue has a real passion for watching top quality Theatre, Cinema and especially Musicals. (Her favourites are Chicago, Cats and Les Misérables) Sue’s natural compassion and approachability makes her excellent for all our networking and outreach activities.


Tom Brooks
Creative Lead – Technical

Tom is the Creative Lead for Williams Creatives Technical Team and has been with us since the very start in November 2018. An expert in all things technical, Tom is the man to turn to for the technical aspects of live theatre, video recording and editing and sound engineering, never failing to make our shows look and sound exciting and spectacular. Alongside Williams Creatives, Tom has also worked with both The Little Theatre and Leicester City Women FC for many years.


John-Joseph Boyle
Creative Lead – Marketing

John-Joseph is the Creative Lead for Williams Creatives Marketing Team, having joined our team in January 2020. A scriptwriter by trade, John knows the importance of getting the word out when your show is ready to grace the stage. Alongside writing, John has a strong resume of acting roles, having appeared in ‘And then There were None’, ‘Romeo and Juliet’ ,‘Waiting for Godot’ and will be appearing next in our UK tour of ‘On the Surface, We Smile.’


Daniel Smith
Creative Lead – Digital Media

Daniel is the Creative Lead for Digital Media, having joined us at the very start in November 2018. Daniel is a dab hand when it comes to designing and creating digital media and has worked with Leicester Theatre Group and Leicester City Women FC in the past. Daniel has created the eye-catching images used for all of our shows including Communicating Doors, Miscast & Oliver’s Twisted Christmas.


Rhien Shephard
Creative Lead – Community Engagement

Rhien is the Creative Lead for Community Engagement at Williams Creatives, joining the team in April 2020. He has a natural passion for theatre and film in all its form. Having studied in Bristol, Rhien has created some fantastic community pieces and short films in recent years and we are very excited to have him on board.


Creative Associates

Jade Afflick-Goodall
Creative Associate – Choreography

Jade is a Creative Associate with Williams Creatives, having first worked with Williams Creatives as a choreographer and performer on ‘Miscast: At the Movies’. Jade studied Musical Theatre at Guthlaxton College and then went on to study Drama and Education at De Montfort University, later qualifying as a primary school teacher. Her theatre credits include shows such as ‘Copacabana’, ‘Fiddler on the Roof’, ‘Anything Goes’, ‘Guys & Dolls’, ‘Annie’ and many more.